Norman Hering, LMFT · Visual direction
We’ve built three complete visual directions for your homepage. The words, the sections, and the form are identical across all three — only the look and feel change. This is a chance to see which one resonates with you.
A look at what’s possible. You’re not picking a final winner today — you’re seeing what feels authentic and aligned so we can figure out if any of these directions are worth pursuing together.
A sign-off, a commitment, or a final decision of any kind. We’re simply exploring whether these ideas resonate with you. If something clicks, we’ll talk about next steps. If not, that’s useful too.
How to use this deck
Use the arrow keys or the buttons below to move through the slides. Each direction gets its own page with a few plain-English questions. There are no wrong answers — gut reactions are the most useful signal here.
At a glance
Everything below the surface — the copy, the six sections, the contact form — stays the same. The table shows what actually changes between the three.
| Direction | Working title | What to notice | Type & layout feel |
|---|---|---|---|
| Tactile Organic | Sabi Sanctuary | Warm linen canvas, soft serif, gently uneven corners — like a well-worn, calm room. | Newsreader serif + Source Sans; left-aligned, quiet, organic radii. |
| Mid-Century Contemplative | Chromatic Stillness | Parchment with an arched hero tile and crisp geometry — structured, composed, deliberate. | Fraunces serif + Plus Jakarta Sans; two-column hero, geometric radii. |
| Coastal Botanical | Biophilic Horizon | Mist-white, pill-shaped everything, centered and airy — open, breathable, calm. | Outfit sans + DM Sans; centered layout, pill radii. |
What stays constant
The headline, the personal story, the three service cards, the fees, and the contact form are the same in every version. Only the visual language — color, type, shape, spacing, and motion — is being tuned.
Direction 1 · Tactile Organic
Warm, grounded, gently imperfect.
linen · matcha · persimmon · ink
This is the warmest, most tactile of the three. The dial here is texture and softness — it reads like a calm, lived-in space rather than a polished brochure.
Feedback prompts
Gut check: does this warm, organic feel read as authentic to you — or does it feel too soft?
Type: the serif headlines feel editorial and calm. Does that match how you want to come across?
Audience test: would someone seeking a contemplative therapist feel welcomed and at ease here?
Color: the green-and-persimmon pairing is earthy. Does it feel like you, or too muted?
Direction 2 · Mid-Century Contemplative
Composed, structured, quietly confident.
parchment · ochre · lapis · espresso
This is the most structured and composed of the three. The dial here is architecture and precision — it reads as intentional and considered, with a single memorable shape anchoring the page.
Feedback prompts
Gut check: does this structured, mid-century feel read as confident and grounded — or too formal?
Layout: the arched hero tile is the signature. Does it feel distinctive, or distracting?
Type: the serif here is crisper and more high-contrast. Does that feel more or less like you than the softer serif?
Audience test: does this feel clear and welcoming to your core client, or a touch too designed?
Direction 3 · Coastal Botanical
Open, airy, breathable.
mist · sea glass · sage · marine
This is the lightest and most open of the three. The dial here is breath and calm — it reads as clean and modern, with the least visual weight of the three.
Feedback prompts
Gut check: does this clean, airy feel read as calm and modern — or too plain and generic?
Type: there’s no serif here at all. Does the all-sans look feel lighter, or does it lose warmth?
Layout: the centered, open layout breathes a lot. Does it feel spacious, or too sparse?
Audience test: does this feel clear and welcoming to your core client, or a touch too clinical?
Side by side
It’s common to like one direction’s navigation, another’s type, and a third’s color. This table lets you mix and match at the level of individual elements.
| Element | Sabi Sanctuary | Chromatic Stillness | Biophilic Horizon |
|---|---|---|---|
| Hero layout | Left-aligned, single column | Two-column with arch tile | Centered, airy |
| Headline type | Newsreader serif (soft) | Fraunces serif (crisp) | Outfit sans (light) |
| Body type | Source Sans 3 | Plus Jakarta Sans | DM Sans |
| Ground color | Warm linen #F4EFEA | Parchment #FAF7EE | Mist white #F7F8F7 |
| Accent color | Matcha green + persimmon | Ochre + lapis blue | Sea-glass teal + sage |
| Corner shape | Organic, uneven | Geometric, sharp | Pill, fully rounded |
| Motion feel | Fluid, gentle | Crisp, lateral | Slow, breath-like |
A note on the mood canvas
We also prepared a variant of each direction with a subtle, slowly drifting background texture (a “mood canvas”). It adds gentle motion behind the page without changing the type, layout, or copy. We can fold that in later if you like the idea of a living background.
Synthesis
Three simple questions will get us aligned on what to explore further. There’s no need to be precise — a leaning is enough.
The anchor
Pick the single direction that feels most like you, even if it’s not perfect. This becomes our starting point if you want to move forward.
Fold in
Which specific elements from the other versions should we integrate — a typeface, a color, a layout rhythm?
Drop
Anything that felt off — a shape, a color, a level of density — that we should leave behind.
If any of these directions spark interest, we’ll talk about what a refined version could look like and what it would take to get there. No pressure either way — this is about exploring fit.